What is B-Roll ? Its A One Way Ticket To Enhancing Your Storytelling

 In Blog

B-Roll is a great asset for video and filmmaking

Ever notice that when the news is on supplementary footage will often appear when the speaker is talking? This extra footage is called B-Roll and is often used to enrich a story. Lets look at how a video talking about global warming, melting icebergs and sea levels rising could benefit from this asset. This particular video may use B-roll to show actual footage of the icebergs breaking apart. B-roll of images showing what an iceberg looked like in previous years compared to its current state could also be shown. The post production process where editing takes place is a fine art and B-roll could be used to smooth transitions between scenes and cover any cuts.

Example 1 – Without B-Roll

Speaker discusses global warming and rising sea levels, but the camera is always focused on the subject. The video starts off with a close up shot of the speaker followed by a series of alternating shots.

B-Roll-alternative-footage-example 2

Example 2 – With B-Roll

Speaker discusses global warming and rising sea levels, but actually footage of the icebergs melting is shown. As the speaker continues talking a series of other shots appear also showing the impact of rising sea level. Rather than focus solely on the speaker the video is much more engaging with the extra footage.

B-Roll-alternative-footage-example

As a general rule, include the following:

  1. Video footage
  2. Charts and diagrams
  3. Photographs
  4. Animation

 

Use B-roll to help you tell your story. It can be used effectively to generate a more engaging presence when viewers are provided with additional visual stimuli.

 

Recent Posts

Leave a Comment

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text.