Freshworks' London Refresh 2023 — Event Filming Services

Photo by Eda Demir

On December 6th, 2023, 30 Euston Square in the heart of London transformed into a hub of technological innovation and inspiration. Freshworks' Refresh 2023 event was a showcase of the transformative power of AI in elevating customer, employee, and developer experiences, marking a new era in the industry.

The event, expertly managed by The Groundswell Group, demonstrated Freshworks' role as a pioneering force in customer engagement software. Their AI-powered products were presented not just as tools, but as the key to better decision-making, enhanced productivity, and outstanding customer experiences.

The agenda at Refresh 2023 was an inspiration for technological progress and its practical applications. It started with welcoming remarks and insightful presentations, including a focus on Freshworks' Product Vision featuring Freddy AI. The breakout tracks delved into customer service and ITSM, highlighting the revolutionary role of generative AI. Attendees engaged in sessions ranging from leveraging AI for optimal business outcomes to exploring the Freshworks Customer Service Suite's problem-solving capabilities. The event also featured a thought-provoking panel discussion on reshaping productivity and experience with Freshworks' innovative solutions.

A special highlight of Refresh 2023 was the showreel, post-produced by us at DevilBoy Productions. Alongside our expertise in visual storytelling, we also provided professional photography services, capturing the essence of the event. These visual elements, both in motion and stills, created an immersive and impactful experience for all participants. For developers, the event offered an exclusive glimpse into the latest on the Freshworks developer platform, showcased by the Freddy Copilot for Developers. This session emphasized the seamless and intuitive app development experience enabled by generative AI.

With over 60,000 global customers, Freshworks demonstrated a better way to work, leveraging AI to redefine workplace efficiency and empowerment. Refresh 2023 in London was not just a professional gathering but a beacon of innovation and an invitation to embrace the potential of AI. As Freshworks continues to lead in the SaaS industry, their commitment to harnessing AI for enhanced experiences remains steadfast. The Refresh 2023 event, managed by The Groundswell Group and brought to life by our team at DevilBoy Productions, was a significant step towards an AI-integrated future. More information on the event can be found here.


Maximize the Impact of Your Events with Expert Coverage

Are you aiming to make your brand or business stand out through unforgettable events? At DevilBoy Productions, we specialize in bringing such visions to life. Our partnership with Freshworks and The Groundswell Group has positioned us at the forefront of event management, ensuring your events are not just events, but memorable experiences.

Whether it’s a corporate conference, a product launch, or a gala celebration, our team is equipped to capture every moment in its full vibrancy. We understand the power of a well-covered event and it's not just about preserving memories. What we aim to do is amplify your brand's message and engaging your audience.

Don't miss the opportunity to elevate your event. Reach out via our contact form below to learn more.


Nigel Camp

Filmmaker with a focus on creating imaginative videos and impactful campaigns that deliver great outcomes.

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