Is it worth outsourcing video making to a production company?
Let’s face it, not all of us have the time to create a video. In-house video production (creating the video within your business using your existing team members) will take a considerable amount of resources to plan, film and edit. If your business does not have the time or expertise, it’s probably worth outsourcing the work instead. Great video production demands key skill-sets, so outsourcing can actually save your business a lot of time and money in the long run.
Below are some of the key advantages and disadvantages of outsourcing your video-making:
Outsourcing video Advantages
- Equipment costs
All production equipment necessary to produce a high-quality video is provided, meaning your business does not have to invest in, what can be quite expensive, equipment.
- Video filmmaking, editing and options such as motion graphics
The video production company can advise on the most appropriate camera shots and angles, and handle all the editing to make your video more compelling. Also, the production company may offer the ability to add motion graphics and animation to really make your video stand out. Motion graphics is a niche skill, and very time consuming. It’s not something a business may want to experiment with, unless they have a signification amount of time and a budget to match.
- Business as usual (BAU)
Your business can continue operating uninterrupted, leaving the video production company to concentrate on the video, saving a lot of time. Many businesses do not have the extra people power to handled larger projects to this can be a really big advantage of outsourcing video.
A video production company can assist with scriptwriting if it’s offered as a service.
- Video type
The video production company should also be able to provide adequate consultancy services to advise your business on the most appropriate video to meet your objectives.
Outsourcing Video Disadvantages
- Project delays
Most projects will inevitably suffer delays if the remit of the video has not been agreed in advance, or if there is a lack of clarity regarding the commission. So, before engaging with any production company, ensure you give precise instructions regarding the objectives of your video. Pay attention to which of the seven video types you need.
- Communication problems
Even if you are 100% clear as to the expectations and aims of the video, a failure to communicate this can result in a video that doesn’t deliver your required message. Ensure your business is kept up to date with the video production process and keep all communication clear and precise.
- Video editing
Further changes or updates to your video may not be possible within the original budget, once the job has been completed – unless your own business has the means to edit the footage. Make sure you discuss this openly with the video production company to ensure they can support any necessary changes in future.
- Camera reshoots
Camera reshoots may not be possible after the initial footage is shot – especially if this was ‘on location.’ If you are not happy with the video, this can be a problem, so ensure that communication at this stage is good.
- Multiple partners
If for whatever reason you are not able to continue working with your existing production company, your business will need to go develop a new relationship with a new company which could slow things down. This can be one of biggest hardships of outsourcing video.