Why do Most Corporate Videos Struggle for Views on YouTube?

As a seasoned filmmaker of 11 years, I get it - creating a corporate video takes blood, sweat, and tears. So, it's frustrating when the views don't roll in. I've seen this happen to many businesses and, luckily, I've spotted patterns. In this post, I'll share the insider secrets I've picked up along the way to help you turn your corporate videos into crowd-pleasers.

1.Overlooking Viewing Analytics for Content Adaptation

One significant misstep lies in failing to utilize existing viewing analytics to improve future content. Analysis of metrics such as view duration, audience retention, and click-through rates can reveal crucial insights into viewer preferences and behavior. Are you asking yourself if anyone in your company is performing this analysis? If there's a lack of understanding of how various videos perform and how they're received by your audience, your brand might be committing a grave error. By closely monitoring these analytics and recognizing patterns, you can adjust your content strategy, sharpen your messaging, and design videos that meet viewer expectations, leading to increased views and engagement.

2.Lack of Strategic Collaboration

Quite often, businesses overlook a critical strategy - working collaboratively with partners featured in their videos. For instance, if you've crafted content alongside 'Company X', it's in the best interests of both parties to jointly drive more views. This collaboration, however, is often absent, which is an unfortunate missed opportunity. It is baffling when substantial budgets are expended on a video, yet the companies sponsoring or participating in the video neglect to amplify its reach through simple actions like retweets or likes. It's essential for businesses to align their promotional efforts with those involved in the video. By strategizing and collaborating effectively, both entities can ensure that the video reaches a broader audience, thereby maximizing its impact and engagement.

3.Underutilizing Comments Section for Engagement

Comments on YouTube from real individuals are as valuable as gold dust for corporate videos. It's not uncommon to see videos go live, followed by a flurry of comments from individuals asking questions or complimenting the production. However, it's alarming how often these comments go unanswered. This omission does little to cultivate engagement and is a missed opportunity to foster a sense of community and loyalty around your brand. When someone takes the time to leave a comment, it's imperative to have a team member respond adequately. Not only does this show that you value viewer feedback, but it also promotes dialogue and can stimulate further interest in your video. Proactively managing the comments section can have a significant impact on your video's overall engagement and view count.

4.Absence of a Robust Promotion and Distribution Strategy

A primary reason corporate videos garner few views is the lack of a sound promotion and distribution strategy. Simply uploading a video and hoping it will spontaneously become a sensation is a wishful fantasy. To ramp up views, it's vital to actively promote your video through various channels, including social media, email marketing, influencer partnerships, and targeted ad campaigns. Crafting an all-inclusive distribution plan is paramount to effectively reaching your target audience.

5.Falling Short on Search Engine Optimization (SEO)

Corporate videos frequently miss the mark on search engine optimization (SEO). Without appropriate optimization, your video might struggle to rank in search results, making it hard for viewers to find. To enhance your video's internet visibility, begin by giving the title a relevant name and incorporating keywords that potential viewers would likely search for. Consider an attention-grabbing thumbnail and adding closed captions as well to augment accessibility and give your SEO a boost.

6.Producing Lengthy and Unfocused Content

The digital sphere has a limited attention span, and drawn-out corporate videos often fail to maintain viewers' interest. If your video is overly long or lacks a definite focus, viewers might lose interest and drop off before grasping the key messages. Aim for concise, impactful videos that convey your message within a reasonable timeframe. If your content is too vast for a single video, contemplate breaking it down into shorter follow-up segments.

7.Inadequate Targeting and Lack of Relevance

Misdirected targeting or failing to address your audience's needs and interests can inhibit video views. Be clear about your target audience and customize your video content to address their challenges and offer value. Conduct market research, scrutinize viewer demographics and preferences, and create content that is pertinent and resonates with your intended audience. It's also worth studying your competitors and non-competitive businesses' successful videos for insights on effective thumbnails, keywords, and titles.

Final Thoughts

It's tough when your corporate video, that you've poured time and effort into, doesn't get the views you hoped for on platforms like YouTube. But don't sweat it! The trick is to fix the common pitfalls - promoting better, optimising for SEO, creating engaging stories, keeping content concise, and targeting accurately. Use your viewing stats to sharpen your strategy and encourage more engagement. Stick with it and keep your content relevant and engaging. Remember, success is about adapting to your audience's ever-changing tastes. With these tweaks, your videos will soon get the attention they deserve.