Freshworks — Building a Brighter Future in SaaS with their On Festival Event

In the wake of lockdowns, a beacon of resilience and optimism emerged on June 24th, 2021. Freshworks, a human-centric SaaS powerhouse known for its people-first approach, celebrated a major milestone, inspiring their team and audiences across Europe with meaningful talks and festivities. This was not just another event — it was the highly anticipated Freshworks 'On Festival,' also referred to as OnFest.

Renowned for their ingenuity, the Freshworks team navigated the complexities of pandemic event planning, transforming daunting challenges into opportunities. From developing multiple contingency plans to arranging simultaneous live events in various European cities, they made their mission clear: no one should miss the On Festival. The event was meticulously planned, broadcast live, and recorded for later on-demand viewing, ensuring accessibility for all.

In collaboration with John&Jane, who designed the look and feel of the digital campaign, Freshworks communicated one message loud and clear — they were ready to reignite life, champion optimism, and stride towards a brighter future. With their infectious enthusiasm and unwavering commitment to their mission, the event encapsulated the spirit of Freshworks. It was an invitation for everyone to witness and be part of a company that genuinely believes in its values and leads with a lot of heart.

Many of the On Festival's memorable moments included insights from industry mavens like Alexandra Dimiziani, former global marketing director of AirBnB, and tales of success from socially conscious brands like Tony's Chocolonely. Attendees witnessed firsthand how Freshworks and these thought leaders embody brand purpose and pave the way to success by embracing the values that truly matter.