Voice Overs are Not Just About A Nice Voice
Dive Into Video? Let's Talk Voice
When plunging into the vast sea of video content, one thing's for sure: it's not just about what you're saying, but who's saying it. That voice? It’s not background noise. It's the heartbeat of your content, the authentic vibe that’s either going to get your audience hooked or make them hit "skip."
The Magic Behind Voice-Overs
Did you ever get that feeling while watching a video? The one where a voice just draws you in, making you feel something real? The voice is the face of your brand in the world of audio. Slip up, and you're that guy in a tuxedo at a pool party - out of place and not making any positive impressions. But when you get it right? You've not only caught attention but also hearts.
Consider Sir David Attenborough, often hailed as one of the most iconic documentary narrators. Every word he utters carries weight, emotion, and connection. That's the essence of it. It's not just about narration but about forming bonds. Shows like "Prehistoric Planet," available on Apple TV+, showcase his unique talent in engaging audiences worldwide.
Understanding Your Target Market and Content When Choosing a Voice-Over Artist
Choosing the perfect voice isn't a one-size-fits-all deal. It's a tailored fit, depending on who you're talking to and what you're talking about.
Say you’re crafting content for the corporate world – you’d probably lean towards a voice that radiates authority and professionalism. On the flip side, targeting a younger crowd about the latest gaming console? Perhaps something casual, spirited, and relatable would work wonders.
The crux is alignment. Your chosen voice should seamlessly align with your brand, message, and audience. When these stars align, your content doesn’t just speak and will resonate.
The Benefits of Knowing Your VO Artist
Digital platforms might simplify the process of finding a VO artist, but they can lack depth. Think about a direct relationship.
Consistency: With a known VO artist, you always know what you're getting.
Faster Turnaround: That rapport means fewer revisions and faster results.
Flexibility: They'll bend over backward because they know you.
Negotiability: Direct relationships might offer better pricing.
Personal Touch: They're invested, not just ticking off a task.
In contrast, an impersonal transaction on a platform might miss these benefits.
Mess It Up, You Pay
Flip the coin, and if you mess up the voice-over choice? It’s more than just a redo. It's a missed opportunity. It's wasted dollars. I heard about this company once that used a heavy-accented voice-over for an international ad. Guess what? People turned it off. No connection, just confusion.
Got A Production Team? Use Them.
Before hitting up a voice artist, have a game plan. Male or female voice? Heavy accent or neutral? Conversational or formal? Your production team isn't just for pretty edits and should be able to offer guidance.
The Blueprint: Checklist for Choosing a Voice-Over Artist
As you rally with your team, keep this checklist front and centre:
Gender: Male or female voice for your brand's persona?
Accent: What hits home for your audience?
Style: Casual, formal, chit-chat, or authoritative?
Clear Direction: Be specific about tone, pace, and accent. Got sample videos? Share them.
Context: Lay out the game. What’s the video about? Who’s it for? Where’s it playing?
Feedback and Revisions: Know the play. Be ready to guide and define your revision rounds from the start.
The Investment in a Voice-Over Artist
Here’s where the rubber meets the road. Costs fluctuate based on the artist's track record, script length, and the gig's scope. Tempted to save a few bucks? Remember value over price. Paying a bit more for experience can amp up engagement and drive ROI. And hey, some artists are game for a price chat, especially if you’re in it for the long haul. Lay out the budget talk from the get-go.
More Insights to Amplify Your Voice-Over Game
Narrative Resonance: Match the voice to the story. Don’t let it clash.
Cultural Sensitivity: Global vibes, local talk.
Avoid Over-Processing: Raw over robot.
Engage Early: Get your VO artist in from the starting line.
Wrap It Up
Your voice-over artist isn’t just a vendor and should be a partner in the video production process. Their voice can elevate your brand, deepen connections, and drive results. Whether you go direct or through a platform, make sure it's all clicking. The voice you choose speaks volumes, so make it speak ‘you’.
