7 Tips for Dressing Your Best on Camera for Any Video Production Shoot

A man seated on a sofa, prepared for a video production shoot, with an overhead boom mic and a camera pointed at him, illustrating the importance of dressing well for on-camera appearances.

Do you often find yourself perplexed about what to wear on camera? Do you fear your outfit might not translate well on screen? Fear not, as you're not the only one grappling with these questions. From "What colour clothing is suitable to wear when being filmed?" to "Should I avoid patterns?", these queries can indeed be overwhelming.

To ease your worries, we've put together a comprehensive guide on choosing the perfect on-camera outfit. By following these 7 simple tips, you can confidently step in front of the lens knowing that you look your absolute best.

Tip 1 - Dress Consistent with Your Branding

Align your clothing choices with your brand to maintain a cohesive image. Choose attire that not only makes you feel confident but also mirrors your brand's style and values. This will ensure your clothing accurately represents you and your brand.

Tip 2 - Opt for Solid and Rich Colours

Solid and rich colours tend to look best on camera, helping you stand out on screen. Avoid bright white clothing as it can overpower the screen. Instead, opt for off-white shades like light beige or light grey. Consider colours that complement your skin tone and make you feel comfortable.

Tip 3 - Steer Clear of Busy Patterns

Three busy patters of clothing which are recommended to avoid if being filmed

Clothing with busy patterns such as stripes, plaids, or florals can be distracting on camera and some cameras may struggle to process them well, impacting the overall video quality. To avoid this, choose clothing with simpler designs and solid colours.

Tip 4 - Choose Colours that Complement Your Skin Tone

Selecting colours that flatter your skin tone can truly make you shine on camera. For instance, if you have a cool skin tone, colours like blue, lavender, and rose can look stunning. On the other hand, people with warm skin tones might opt for colours like red, peach, or coral. Experiment with different shades to find ones that enhance your natural features.

Tip 5 - Minimize Logos and Branding

Unless you're specifically promoting another brand, avoid wearing clothing with noticeable logos. You want the focus to remain on your brand and personality, so let your attire represent you rather than becoming a billboard for others.

Tip 6 - Dress Professionally yet Authentically

On camera, it's crucial to strike a balance between professionalism and authenticity. Dress suitably for the occasion, maintaining a polished appearance, while allowing your personal style to shine through, lending an air of authenticity to your on-camera presence.

Tip 7 - Pay Attention to Details

Even the smallest details matter on camera. Check for wrinkles or lint on your clothing before filming, as these can become much more noticeable on screen. Also, pay attention to your accessories - the right piece of jewellery can complement your overall look, but be careful not to choose pieces that are overly large or reflective as they can be distracting. Attention to detail significantly contributes to your overall polished appearance.


Remember, the key to looking your best on camera is feeling your best. By following these 7 tips, you will not only look professional and confident, but you'll also allow your true personality to shine through in your on-camera appearances. Dressing appropriately for the camera may seem daunting at first, but with practice, it becomes second nature. And for further enhancing your on-camera performance, don't miss our article 'How to Perform Better in Front of a Video Camera', which provides valuable insights into body language, vocal techniques, and more.


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Nigel Camp

Filmmaker with a focus on creating imaginative videos and impactful campaigns that deliver great outcomes.

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