Tips on How to Write a Video Production Brief

Imagine launching a ship without a compass. That's what creating a video without a clear production brief can be like. It's not just a set of guidelines but it will form a key roadmap for the project. Whether you're venturing into your first production or are a seasoned explorer, these eight essential elements will guide your video production brief, helping you navigate from a mere idea to an impactful presentation.

1.Purpose

Before anything is greenlit, your business needs to work out the video's purpose. Items of consideration in the video production brief should include:

• Who is your target market, and where are they based?

• Will the video be used to sell an existing or new product/service?

• Where do you intend to use the video? For example will your choose to create content that is available to the general public or perhaps for members only.

2.Type of Video

Is it a promotional video, tutorial, or a series of testimonial videos? Also, does your business want a video that is mostly shot on camera, or will the video be entirely animated?

3. Platforms

Where does your business intend to distribute its content? Will it be shared over professional platforms like LinkedIn and YouTube, or will it live on platforms like TikTok and Instagram stories? While this may seem like a minor detail, some platforms prefer portrait style content as opposed to widescreen format. It also may be a case of your business wanting to distribute over multiple social media platforms.

4. Narration

Do you want your video narrated? Does the video need to have professional voice-overs? If you need a professional voice-over, do you have a preference for a male versus female voice? Keep in mind that costs can vary if you require a professional voice for a video designed for television vs. web usage only. Many professional voice-over artists will charge more if their voice is planned to be used on content shown on television.

5. Subtitles/Closed Captioning

Are they required in the final project? If yes, are languages other than English needed?

6.Your Deadline

Projects can easily get lost, which is why a targeted deadline should always be specified in your video production brief. Be open about your deadline so project expectations are met.

7. Style

What videos on television or the web appeal to your business? Providing a list will give any production company a better idea of the style you are after. Also, if there is something on television or film that stands out, make sure to share it with the production company.

8. Budget

How much money is your business prepared to spend on its video production? Budget considerations will enable a business to hire a production company with better equipment, greater access to animated effects, etc. Don’t be afraid to share a budget with production companies pitching for work. Being honest upfront can save a lot of time.

Navigating the waters of video production can seem daunting, but a clear and concise brief is your North Star. So set your course with clarity, confidence, and purpose, knowing that the right brief is your first step toward making a great project.