Be a Brilliant Video Interviewer: Tips
Want to make your corporate videos really pop? Brilliant interviewers turn chats into stories that hook viewers, whether it’s testimonials for a business or live event coverage. Weak skills can leave you with dull content that fades fast. Our video interview tips will help you shine, pulling out real insights that connect.
Good interviewers spark bonds that get honest answers, key for effective video storytelling. In busy corporate settings, this makes content feel real. Studies show authentic videos lift engagement by up to 28%.
In the fast-paced world of corporate video production, skilled interviewers turn conversations into compelling stories that engage audiences. Whether capturing testimonials for a London business or filming live events, effective interview skills uncover authentic insights and drive results. A poor interviewer, however, can create flat, unengaging content that wastes resources. This guide offers practical tips to conduct standout video interviews.
Good interviewers build rapport, eliciting genuine responses crucial for video storytelling. In high-stakes corporate settings, these skills make content relatable. Research shows authentic videos boost engagement by up to 28 percent, helping London businesses cut through digital noise. Prioritising energy and connection creates inspiring content. Without these, videos may become forgotten or lose relevance.
Prepare Thoroughly for Success
Good prep sets you up to nail the interview with confidence. It cuts surprises and boosts answer quality, making your video production smooth. Here’s how to get ready.
Research Your Interviewee
Before you hit record, really get to know who you’re filming. Sure, Google their name and skim their company bio, but don’t stop there. You can check their LinkedIn like anyone curious. Spot what projects they’re proud of or what got them fired up last year. It’s not about being a private detective, just understanding what makes them tick so you can ask questions that hit home, like “What was that big win you had?” instead of boring, generic stuff.Set Up a Pre-Chat Call
A quick call builds familiarity and eases nerves, as top video guides suggest. It’s a simple way to start strong.Pin Down Key Themes
Focus on topics like challenges they’ve tackled or future plans to shape your video’s story. This keeps things on track.
In corporate settings, send questions early if needed, but keep a few spontaneous for natural reactions. Clarify your needs upfront, like specific stories, to avoid mix-ups. This step is often missed in other guide
Build Rapport for Real Answers
Rapport unlocks deeper chats, creating a safe space for sharing work or personal stories. This turns stiff talks into lively ones that grab viewers. Here’s how to make it happen.
Start with Casual Chat
Kick off with light topics to help them relax. Ask about their day or a recent win to warm things up.Match Their Vibe
Smile, keep eye contact, and mirror their energy for a comfy feel. It encourages open, vivid answers for corporate video interviews.
These tricks spark trust, especially when pros might be guarded. Use nods or leans to show you’re engaged, pulling from hiring tactics to ease nerves in video settings.
Ask Questions That Spark Stories
Great questions drive your video’s story, pulling out details that add depth. They go beyond basics to fit your production goals. Here’s how to craft them.
Go Open-Ended
Ask things like “What was a tough challenge you faced?” to get full, rich answers that shine on screen.Mix Up Your Style
Blend fact-based questions with reflective ones, like “Tell us about leading that project,” for real examples that enrich effective video storytelling.
Steer clear of yes-no questions to keep things flowing. Follow up on cool points with “What happened next?” to dig deeper.
Listen Actively and Tweak Live
Tuning in fully shows respect and spots hidden gems in answers. It lets you adapt on the fly, grabbing the best bits for your edit. Here’s how to do it.
Stay Fully Engaged
Nod to show you’re listening and keep the chat lively. It builds trust and encourages open responses.Pivot When Needed
Hear something juicy? Ask “And then what?” to dive deeper and capture gold for your video.
Echo back key points to clarify, ensuring your story’s accurate. This keeps content fresh, especially in time-tight corporate settings, and gives editors plenty to work with.
Manage Time Like a Pro
Smart time handling respects busy schedules, avoiding overruns that frustrate pros. It leaves room for surprises without derailing plans. Here’s how to stay on track.
Set Clear Timings
Agree on a slot, like 30 minutes, and stick to it. If it’s going great, ask politely to extend.Prep Gear Early
As an example, for a noon shoot, ensure cameras are ready by 11:30 AM or earlier. Arrive hours in advance if needed to set up. This preparation shows respect and ensures a smooth video production process.
Stay open to avoid biases, focusing on what the content needs. Try AI tools to tweak questions fast and stay concise.
Tackle Common Interview Hiccups
Interviews can hit snags, but planning ahead keeps things steady. Turn issues into wins with these steps.
Ease Their Nerves
Offer kind words and practice questions to calm jitters, setting up a relaxed vibe.Handle Tech Glitches
Have a troubleshooting plan for tech slips, especially in remote corporate setups. Stay calm to keep energy high for a polished final video.
Use quiet moments to let them think, pulling out deeper insights. These tricks ensure your work stands out.
Final Thoughts
In summary, being a skilled interviewer elevates your video production from good to great. At DevilBoy Productions, we apply these techniques to deliver standout results for London businesses. Ready to enhance your next project? Contact us to discuss how we can help with your corporate video needs. For related insights, check our services page or explore storyboarding tips.
