How Do I Write A Video Production Brief?
Spending time on a video production brief will save a lot of headache
A video production brief is a set of guidelines and an important process your business should go through before green lighting a production. The process does not have to be consuming, but writing a video production brief will add clarity and focus to the overall vision of the video.
If you are looking for a starting point, your video production brief should include the following seven items:
Before anything is green lit your business needs to work out the video’s purpose. Items of consideration in the video production brief should include:
- Who is your target market and where are they based?
- Will the video be used to sell an existing or new production/service?
- Where do you intend on using the video? Your business may choose to create content which is available to the general public or perhaps the content is for members only.
2. Type of Video
What type of video is it? Is it a promotional video, tutorial or series of testimonial videos? Click here to view Seven Video Types worth your consideration. Also, let the production company know which type of video you are thinking of
- Full animation with motion graphics
- Video Only
- Video with some motion graphics where appropriate. If your business is thinking about a mix, the production company can advise further when they go over your video production brief.
3. Core Content
In your video production brief make sure you highlight which core messages are key. Videos that waffle will do little to hold the attention span of your audience so keep things simple.
Do you want your video narrated or text titles to appear throughout the video? Does the video need to have professional voice overs? If you do need a professional voice over do you have any preference for a male versus female voice? These are all questions you need to ask yourself. Keep in mind that professional voice over costs can vary depending on where your video will be shown. For examples, fees may be more expensive if the content is planned for television vs. web usage only.
What videos on television or on the web appeal to your business? Providing a list will give any production a better idea of the style you are after. Also, if there is something on television or film that stands out such as an effect make sure to share it with the production company.
How much money is your business prepared to spend on its video production? Budget will enable a business to hire a production company with better equipment, greater access to animated effects, etc. Don’t be afraid to share a budget with production companies pitching for any work.
7. Your Deadline
A targeted deadline should always be specified in your video production brief. The full duration of any project will include the following key phases:
The pre-production phase of a project is where all the planning takes place before the camera rolls. This phase also covers where the scripting and the storyboard comes together.
Production begins once the crew turns up to record the footage. This is the part which most of us are all familiar with.
Once footage has been captured the fine art of editing takes place here. Music, b-roll footage, pictures, graphics, voice overs and credits are all added here. Post-production work is often underrated and this is where the overall vision of the project based on the original brief is put together.
If production companies are pitching their services, don’t be afraid of asking them to provide a breakdown of estimated time spent on each area.